At the end of 2025, Lakewish officially stepped out from behind the screen and into the heart of the Northwoods for our very first pop-up event - and what better place to do it than Eagle River, Wisconsin at the iconic Chanticleer Inn. Nestled among towering pines, the Eagle River chain of lakes and a beautiful fresh snowfall, the setting felt like something straight out of a Hallmark movie! It couldn’t have been more perfect for a brand built on lake life, cozy moments and meaningful connection.
My Favorite Northwoods Location: Chanticleer Inn
Chanticleer Inn welcomed us with open arms and the kind of warmth you only find in true Northwoods hospitality. Guests wandered in from their homes, weekend getaways, and fireside cocktails, creating a steady flow of familiar faces, curious shoppers and new friends discovering Lakewish for the first time.
There was something incredibly special about watching people browse our collection in person - feeling the fabrics, learning more about why Lakewish, Co. exists and lighting up when they found the one they couldn’t leave without.
The Collection: Cozy, Custom & Full of Heart
We were thrilled to showcase a full lineup of Lakewish favorites along with several exclusive, event-only pieces:
Whiskey Weather Hoodies
A fan favorite for good reason. These ultra-soft hoodies quickly became a bestseller, perfect for snowy mornings, lakeside bonfires and après-snowmobile cocktails.
Partners in Wine Crewnecks
A cozy nod to friendship, love and laughter - these crewnecks were a hit with couples and best friends alike.
Campfires & Cocktails Crewnecks
Because nothing says “Northwoods lifestyle” quite like a crackling fire and a well-earned drink or mocktail in hand.
Signature Lakewish Flannels
Our limited-edition flannels did not disappoint. Warm, timeless, and effortlessly stylish - they flew off the racks.
Custom Beanie Collection
From classic neutrals to fun seasonal colors and patterns, our beanies were made for chilly hikes and snowy adventures.
Custom Trucker Hats
A year-round staple. These hats bring little laid-back lake energy to every outfit.
Seasonal Mugs & Tumblers
Of course, no Lakewish event would be complete without cozy drinkware. Our custom mugs and tumblers were perfect for coffee, cocoa, cocktails and everything in between.
The Energy, the People, the Moments
What made the weekend unforgettable wasn’t just the merch - it was the people.
We laughed, shared stories, talked about lake days and snowy nights, and watched strangers become friends over our shared love of Eagle River and everything that makes the Northwoods special!
The love, encouragement, and genuine excitement from everyone who stopped by meant more than we can possibly put into words.
Looking Ahead
Our first pop-up at Chanticleer Inn was everything we hoped for and more. It marked a new chapter for Lakewish - one where we get to connect with our community not just online, but in real life.
We’re already dreaming up future pop-ups, new collections, and even more ways to bring the Lakewish spirit to life.
To everyone who came out to Eagle River, supported our small business and made the weekend unforgettable - thank you from the bottom of our hearts.
Here’s to cozy seasons, meaningful connections, and many more Lakewish moments to come. 💙
With love, Bridget - Founder, Lakewish, Co., Josh, Tully and the real MVP: CHD Warrior Braeden
